The Courage to Dis-brand

Truth Courage Justice Apothecary Cans

 

An allegory: On one especially memorable family vacation when I was a pre-teen we drove from CA to WI (and back, but that’s another story) camping each night along the way.  Donner Memorial State Park in CA.  A last-minute offroad spot outside of Salt Lake City (with cows and a babbling brook.) Somewhere high in the Snowy Range in Wyoming, where we got altitude sickness. And then there was Nebraska, which was flat and took all day to cross.  US80  (now I-80, but also known as the Lincoln Highway, Oregon Trail and California Trail) is an old road and in Nebraska there are 72 miles of the most absolute straightness in all of the Interstate Highway System, not varying by more than a few yards. Back in the day it was still a field-flanked two-lane clogged with slow-moving farm equipment and a town with reduced speed limits every ten miles. I stared out the back window of our 1956 Ford Country Sedan Station Wagon at the endlessness of the landscape and at the huge wall of black clouds that followed behind us in the west the whole inching way. We kept just ahead of the thunderstorm until we stopped and set up camp for the night at some tidy midwestern roadside wayfarer court where every car there was from California. Then came the deluge. It wasn’t like you couldn’t see it coming!

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