Giving Away the Milk, the Cow, the Pasture – Or Not

cowandpasture

The Facebook post asking about ways to increase sales hit me like a ton of foam peanuts. Soft, but hugely enveloping.

I watched the comment thread develop. Since it was from a delightful, intelligent group of solopreneurial women, it got more observant with each comment.

The discussion explored the rationales of offering small incentives – discounts, freebies, two-fers and the like – to one’s current and especially, prospective buyers, enticing them to buy.

Then it hit me: this is NOT small! It is the crux of nearly every trading decision. It is as ancient as any marketplace. What makes it a Deal?Read More >

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Saratoga Rotary Art Show: Hot Out of the Kiln for May, 2014

SAratogaRotaryArtShow2014

 

Research and Development Department Report (Since the Kilns are Quiet at the Moment)

In my year of stepping away from most festivals and exhibits, which is letting me go deep and often into my studio work, I find myself having time to become plenty curious. Curious about where to take my art-making, curious about how to speak of it, curious about how to represent.

And Completely Curious about places and events I have heard of but never attended where it might fit in. So I have been taking myself out to few of them.Read More >

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