Merchandising

Giving Away the Milk, the Cow, the Pasture – Or Not

cowandpasture

The Facebook post asking about ways to increase sales hit me like a ton of foam peanuts. Soft, but hugely enveloping.

I watched the comment thread develop. Since it was from a delightful, intelligent group of solopreneurial women, it got more observant with each comment.

The discussion explored the rationales of offering small incentives – discounts, freebies, two-fers and the like – to one’s current and especially, prospective buyers, enticing them to buy.

Then it hit me: this is NOT small! It is the crux of nearly every trading decision. It is as ancient as any marketplace. What makes it a Deal?Read More >

Share this:

Getting the Signs Right

 

LCCbanner

 

Here’s to all those mandatory white booths at outdoor art exhibits. It coordinates the look of the festival, but it can un-orient a visitor. The artwork might be memorable, but, really, in an ocean of 10x10s arrayed in semi-meandering quasi-suburban tract rows, what sets one booth apart from another? Might as well be Cubicle Nation, Artisan Style.

As a visitor and at times the artist in one of those booths who wants to get found and remembered, I have taken a tiny step to address this sameness: descriptive signage on the outside valances of my EZ-Up.Read More >

Share this: