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Getting the Signs Right

On: April 28, 2014
In: Art Biz, Studio Journal
Views: 655
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Here’s to all those mandatory white booths at outdoor art exhibits. It coordinates the look of the festival, but it can un-orient a visitor. The artwork might be memorable, but, really, in an ocean of 10x10s arrayed in semi-meandering quasi-suburban tract rows, what sets one booth apart from another? Might as well be Cubicle Nation, Artisan Style.

As a visitor and at times the artist in one of those booths who wants to get found and remembered, I have taken a tiny step to address this sameness: descriptive signage on the outside valances of my EZ-Up.

In this case these inexpensive vinyl banners¬† (weather resisitant, hemmed and grommeted from Banners.com)¬† not only feature my name and my medium, but also – and here’s the point – suggest what a ceramics aficionado might find within.

The Hard Parts?

1. Boldly naming and claiming my niche well enough to choose a phrase or intriguing tag words.

2. Deciding whether or not the banners should have my web address.

3. What “flavor” the banners should suggest. (I went with warm with a vintage feel.)

There you have it: I am a purveyor of TeaCans – Canisters – Beer Cans. And if you’re not quite certain what those are, you’re invited to come take a look see!

–Liz Crain, who has taken years to study the 10x10s of fellow ceramic artists in order to discover innovative,¬† effective and secure ways to configure and present work in the weekend festival context. It is different for potters than it is for sculptors, and since she is a hybrid, has felt particularly challenged. But as of now, the signage bit she understands. It’s protecting against windy days, unattended children and ham-handed day-trippers that is confounding.

 

 

 

 

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